Transformers Preschool Style Guide

Style Guide Design & Management

Project Details

My first project with Hasbro began in the summer of 2020, a Transformers preschool brand used aged-down versions of the Transformers characters from the 1980s. There would be two iterations; one based on the Dinobots with the brand “Transformers: Dinobot Adventures,” the other was branded with an aged-down “Transformers” logo and referred to as the “Transformers Preschool Core Brand.”

I created the logos, branding material, design elements, guide design, and layout.

Below are some images from the guide, along with branded retail products.