Transformers: Rise of the Beasts
Style Guide Design & Management
Project Details
The Transformers: Rise of the Beasts Theatrical Style Guide is a project that started in the fall of 2020 and is finally wrapping up soon, with the film opening on June 9th, 2023. Working with the Hasbro team has been a joy; they were thrilled with the final guide. I managed the guide’s production and designed many of its elements, including new versions of the Maximal and Predacon icons and the new Terrorcon icon that the studio then redesigned the character Scourge’s head to resemble.
Transformers: ROTB key art with the new Predacon icon.
Transformers: ROTB key art with the new Maximal icon.
The final guide is 385 pages, and below, I selected some of the more interesting ones. The complete guide includes the branding material, character art, profiles, design elements, product applications, legal info, and guidelines on using the supplied assets.
