Early in 2014 Marvel anticipated that the Guardians of the Galaxy film was going to be a huge hit. Before the movie was even released, an evergreen licensing program supported by an animated series was green-lit. I spearheaded the launch and managing the style guide. The project entailed working with other designers and freelancers to oversee the development of branding, packaging designs, character artwork, design elements, and product applications.
Within these guides, we often include seasonal packs for Halloween, Holiday (Christmas), Valentine’s Day and Spring (Easter).